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The Routledge Companion to Marketing and Feminism

Engelsk Paperback

The Routledge Companion to Marketing and Feminism

Engelsk Paperback
Tjek vores konkurrenters priser

This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation.

Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism.

In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation.

Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

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Produktdetaljer
Sprog: Engelsk
Sider: 490
ISBN-13: 9781032187563
Indbinding: Paperback
Udgave:
ISBN-10: 1032187565
Kategori: Kønsstudier: kvinder og piger
Udg. Dato: 25 sep 2023
Længde: 31mm
Bredde: 247mm
Højde: 175mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 sep 2023
Forfatter(e):
Forfatter(e)

Kategori Kønsstudier: kvinder og piger

ISBN-13 9781032187563

Sprog Engelsk

Indbinding Paperback

Sider 490

Udgave

Længde 31mm

Bredde 247mm

Højde 175mm

Udg. Dato 25 sep 2023

Oplagsdato 25 sep 2023

Forlag Taylor & Francis Ltd