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The Routledge Companion to Critical Marketing
Engelsk Paperback
The Routledge Companion to Critical Marketing
Engelsk Paperback

732 kr
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Om denne bog

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.



It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9780367656089
Indbinding:
Paperback
Udgave:
ISBN-10:
0367656086
Udg. Dato:
30 sep 2020
Længde:
31mm
Bredde:
244mm
Højde:
173mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
30 sep 2020
Forfatter(e):
Kategori sammenhænge