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The Routledge Handbook of Strategic Communication
Engelsk Paperback
The Routledge Handbook of Strategic Communication
Engelsk Paperback

648 kr
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Om denne bog

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.

Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover:

• conceptual foundations,

• institutional and organizational dimensions,

• implementing strategic communication, and

• domains of practice

An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Product detaljer
Sprog:
Engelsk
Sider:
596
ISBN-13:
9780367367732
Indbinding:
Paperback
Udgave:
ISBN-10:
0367367734
Kategori:
Udg. Dato:
22 okt 2019
Længde:
44mm
Bredde:
254mm
Højde:
178mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
22 okt 2019
Forfatter(e):
Kategori sammenhænge