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The Blueprint for Strategic Advertising
- How Critical Thinking Builds Successful Campaigns
Engelsk Paperback
The Blueprint for Strategic Advertising
- How Critical Thinking Builds Successful Campaigns
Engelsk Paperback

648 kr
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6 - 8 hverdage

Om denne bog

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation.

Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union.

This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9780765646583
Indbinding:
Paperback
Udgave:
ISBN-10:
0765646587
Kategori:
Udg. Dato:
19 jul 2016
Længde:
13mm
Bredde:
174mm
Højde:
247mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
19 jul 2016
Forfatter(e):
Kategori sammenhænge