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The Audience and Business of YouTube and Online Videos
Engelsk Paperback
The Audience and Business of YouTube and Online Videos
Engelsk Paperback

494 kr
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Om denne bog
The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.
Product detaljer
Sprog:
Engelsk
Sider:
230
ISBN-13:
9781498576505
Indbinding:
Paperback
Udgave:
ISBN-10:
1498576508
Kategori:
Udg. Dato:
11 aug 2020
Længde:
17mm
Bredde:
229mm
Højde:
151mm
Forlag:
Lexington Books
Oplagsdato:
11 aug 2020
Forfatter(e):
Kategori sammenhænge