Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Kurv
  1. Bog
  2. Specifik ledelse
  3. Forskningsledelse og udviklingsledelse

Digital Media and Innovation

- Management and Design Strategies in Communication
Af: Richard A. Gershon Engelsk Paperback

Digital Media and Innovation

- Management and Design Strategies in Communication
Af: Richard A. Gershon Engelsk Paperback
Tjek vores konkurrenters priser

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today''s digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 421
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today''s digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 284
ISBN-13: 9781032278469
Indbinding: Paperback
Udgave: 2
ISBN-10: 1032278463
Kategori: Forskningsledelse og udviklingsledelse
Udg. Dato: 26 mar 2024
Længde: 20mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 26 mar 2024
Forfatter(e): Richard A. Gershon
Forfatter(e) Richard A. Gershon

Kategori Forskningsledelse og udviklingsledelse

ISBN-13 9781032278469

Sprog Engelsk

Indbinding Paperback

Sider 284

Udgave 2

Længde 20mm

Bredde 229mm

Højde 152mm

Udg. Dato 26 mar 2024

Oplagsdato 26 mar 2024

Forlag Taylor & Francis Ltd