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Media and Audiences: New Perspectives

Af: Karen Ross, Virginia Nightingale Engelsk Paperback

Media and Audiences: New Perspectives

Af: Karen Ross, Virginia Nightingale Engelsk Paperback
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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication

*How has the concept of ''the audience'' changed over the past 50 years?

*How do audiences become producers and not just consumers of media texts?

*How are new media affecting the ways in which audiences are researched?

The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are ''delivered'' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as ''reality TV'' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

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“a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication

*How has the concept of ''the audience'' changed over the past 50 years?

*How do audiences become producers and not just consumers of media texts?

*How are new media affecting the ways in which audiences are researched?

The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are ''delivered'' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as ''reality TV'' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.

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Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9780335206919
Indbinding: Paperback
Udgave:
ISBN-10: 0335206913
Kategori: Medievidenskab
Udg. Dato: 16 dec 2003
Længde: 13mm
Bredde: 170mm
Højde: 224mm
Forlag: Open University Press
Oplagsdato: 16 dec 2003
Forfatter(e): Karen Ross, Virginia Nightingale
Forfatter(e) Karen Ross, Virginia Nightingale

Kategori Medievidenskab

ISBN-13 9780335206919

Sprog Engelsk

Indbinding Paperback

Sider 208

Udgave

Længde 13mm

Bredde 170mm

Højde 224mm

Udg. Dato 16 dec 2003

Oplagsdato 16 dec 2003

Forlag Open University Press

Kategori sammenhænge