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Strategic Marketing Management
- A Process Based Approach
Engelsk Paperback
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Strategic Marketing Management
- A Process Based Approach
Engelsk Paperback

831 kr
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Om denne bog
Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.
Product detaljer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781844800001
Indbinding:
Paperback
Udgave:
ISBN-10:
1844800008
Kategori:
Udg. Dato:
18 nov 2009
Længde:
23mm
Bredde:
195mm
Højde:
260mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
18 nov 2009
Forfatter(e):
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