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Strategic Communication for Organizations
Engelsk Paperback
Strategic Communication for Organizations
Engelsk Paperback

756 kr
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Om denne bog
Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.   Grounded in scholarship and organizational cases, this textbook: focuses on message designprovides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communicationexplores how theory and research can be synthesized to inform modern communication-based campaignsStrategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9780520298521
Indbinding:
Paperback
Udgave:
ISBN-10:
0520298527
Udg. Dato:
11 feb 2020
Længde:
15mm
Bredde:
236mm
Højde:
190mm
Forlag:
University of California Press
Oplagsdato:
11 feb 2020
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