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Corporate Communication

- Concepts and Practice
Af: Jaishri ) Jethwaney Engelsk Paperback

Corporate Communication

- Concepts and Practice
Af: Jaishri ) Jethwaney Engelsk Paperback
Tjek vores konkurrenters priser

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

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Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors.

Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready.

This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.

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Produktdetaljer
Sprog: Engelsk
Sider: 368
ISBN-13: 9781032694719
Indbinding: Paperback
Udgave:
ISBN-10: 1032694718
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 13 feb 2024
Længde: 24mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 13 feb 2024
Forfatter(e): Jaishri ) Jethwaney
Forfatter(e) Jaishri ) Jethwaney

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032694719

Sprog Engelsk

Indbinding Paperback

Sider 368

Udgave

Længde 24mm

Bredde 246mm

Højde 174mm

Udg. Dato 13 feb 2024

Oplagsdato 13 feb 2024

Forlag Taylor & Francis Ltd