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Social Media Analytics and Practical Applications

- The Change to the Competition Landscape
Af: Liangfei Qiu, Subodha Kumar Engelsk Paperback

Social Media Analytics and Practical Applications

- The Change to the Competition Landscape
Af: Liangfei Qiu, Subodha Kumar Engelsk Paperback
Tjek vores konkurrenters priser

Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

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Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology.

By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.

Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 66
ISBN-13: 9781032051406
Indbinding: Paperback
Udgave:
ISBN-10: 103205140X
Kategori: Produktdesign
Udg. Dato: 4 okt 2024
Længde: 7mm
Bredde: 138mm
Højde: 215mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 okt 2024
Forfatter(e): Liangfei Qiu, Subodha Kumar
Forfatter(e) Liangfei Qiu, Subodha Kumar

Kategori Produktdesign

ISBN-13 9781032051406

Sprog Engelsk

Indbinding Paperback

Sider 66

Udgave

Længde 7mm

Bredde 138mm

Højde 215mm

Udg. Dato 4 okt 2024

Oplagsdato 4 okt 2024

Forlag Taylor & Francis Ltd