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Social Media: Enduring Principles

Af: Ashlee Humphreys Engelsk Paperback

Social Media: Enduring Principles

Af: Ashlee Humphreys Engelsk Paperback
Tjek vores konkurrenters priser
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather than providing the final word or predictions, it aims to open a well-structured, well-grounded conversation about media transition and its effects. Filling the need for a standard academic text in the field, Social Media: Enduring Principles summarizes both foundational and state-of-the-art research and also presents a coherent framework for future research. It draws from longstanding theories in communication, journalism, sociology, and marketing, but also includes a number of contemporary case examples, making it a foundational text in the area.
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9780199328437
Indbinding: Paperback
Udgave:
ISBN-10: 0199328439
Kategori: Sociale netværk
Udg. Dato: 11 feb 2016
Længde: 28mm
Bredde: 232mm
Højde: 155mm
Forlag: Oxford University Press Inc
Oplagsdato: 11 feb 2016
Forfatter(e): Ashlee Humphreys
Forfatter(e) Ashlee Humphreys

Kategori Sociale netværk

ISBN-13 9780199328437

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 28mm

Bredde 232mm

Højde 155mm

Udg. Dato 11 feb 2016

Oplagsdato 11 feb 2016

Forlag Oxford University Press Inc