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Public Relations and the Rise of AI

Engelsk Paperback

Public Relations and the Rise of AI

Engelsk Paperback
Tjek vores konkurrenters priser

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.

This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

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This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication.

One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide.

This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

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Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9781032671321
Indbinding: Paperback
Udgave:
ISBN-10: 1032671327
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 19 feb 2025
Længde: 19mm
Bredde: 229mm
Højde: 152mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 19 feb 2025
Forfatter(e):
Forfatter(e)

Kategori Nyhedsmedier og journalistik

ISBN-13 9781032671321

Sprog Engelsk

Indbinding Paperback

Sider 280

Udgave

Længde 19mm

Bredde 229mm

Højde 152mm

Udg. Dato 19 feb 2025

Oplagsdato 19 feb 2025

Forlag Taylor & Francis Ltd