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Promoting Fashion
Engelsk Paperback
Promoting Fashion
Engelsk Paperback

351 kr
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6 - 8 hverdage

Om denne bog
The marketing, promotion, and communication of fashion is entering an extremely dynamic, fast moving, and challenging phase. This book will put the consumer at the heart of the process, looking at how to develop a brand with which they can form an immediate connection and how to select, use, and combine the tools available to communicate the brand message. Advertising campaigns, both traditional offline and online, are discussed together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows, and sales promotions. The final chapter looks at how to cost and assess the effectiveness of each method of promotion and communication.

Illustrated throughout with campaigns in all forms of media, the book also includes case studies and interviews with leading professionals.
Product detaljer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781786272157
Indbinding:
Paperback
Udgave:
ISBN-10:
1786272156
Kategori:
Udg. Dato:
20 aug 2018
Længde:
16mm
Bredde:
256mm
Højde:
189mm
Forlag:
Laurence King Publishing
Oplagsdato:
20 aug 2018
Forfatter(e):