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  3. Kulturstudier: mode og samfund

Marketing Fashion, Second edition

- Strategy, Branding and Promotion
Af: Harriet Posner Engelsk Paperback

Marketing Fashion, Second edition

- Strategy, Branding and Promotion
Af: Harriet Posner Engelsk Paperback
Tjek vores konkurrenters priser
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer''s kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Tjek vores konkurrenters priser
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer''s kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781780675664
Indbinding: Paperback
Udgave: 2
ISBN-10: 1780675666
Kategori: Kulturstudier: mode og samfund
Udg. Dato: 17 aug 2015
Længde: 19mm
Bredde: 190mm
Højde: 255mm
Forlag: Laurence King Publishing
Oplagsdato: 17 aug 2015
Forfatter(e): Harriet Posner
Forfatter(e) Harriet Posner

Kategori Kulturstudier: mode og samfund

ISBN-13 9781780675664

Sprog Engelsk

Indbinding Paperback

Sider 240

Udgave 2

Længde 19mm

Bredde 190mm

Højde 255mm

Udg. Dato 17 aug 2015

Oplagsdato 17 aug 2015

Forlag Laurence King Publishing

Kategori sammenhænge