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Play Bigger

- How Rebels and Innovators Create New Categories and Dominate Markets
Af: Christopher Lochhead, Kevin Maney, Dave Peterson, Al Ramadan Engelsk Paperback

Play Bigger

- How Rebels and Innovators Create New Categories and Dominate Markets
Af: Christopher Lochhead, Kevin Maney, Dave Peterson, Al Ramadan Engelsk Paperback
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In today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.

The category is the new strategy.

The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure.

Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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In today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.

The category is the new strategy.

The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don''t design a Category King, you''re creating a failure.

Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Produktdetaljer
Sprog: Engelsk
Sider: 272
ISBN-13: 9780349411361
Indbinding: Paperback
Udgave:
ISBN-10: 0349411360
Kategori: Forretningsstrategier
Udg. Dato: 14 jun 2016
Længde: 21mm
Bredde: 151mm
Højde: 227mm
Forlag: Little, Brown Book Group
Oplagsdato: 14 jun 2016
Forfatter(e): Christopher Lochhead, Kevin Maney, Dave Peterson, Al Ramadan
Forfatter(e) Christopher Lochhead, Kevin Maney, Dave Peterson, Al Ramadan

Kategori Forretningsstrategier

ISBN-13 9780349411361

Sprog Engelsk

Indbinding Paperback

Sider 272

Udgave

Længde 21mm

Bredde 151mm

Højde 227mm

Udg. Dato 14 jun 2016

Oplagsdato 14 jun 2016

Forlag Little, Brown Book Group