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Nudge

- Improving Decisions About Health, Wealth and Happiness
Af: Mark Egan Engelsk Hardback

Nudge

- Improving Decisions About Health, Wealth and Happiness
Af: Mark Egan Engelsk Hardback
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When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
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When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
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Produktdetaljer
Sprog: Engelsk
Sider: 96
ISBN-13: 9781912303670
Indbinding: Hardback
Udgave:
ISBN-10: 1912303671
Kategori: Psykologi
Udg. Dato: 15 jul 2017
Længde: 12mm
Bredde: 208mm
Højde: 137mm
Forlag: Macat International Limited
Oplagsdato: 15 jul 2017
Forfatter(e): Mark Egan
Forfatter(e) Mark Egan

Kategori Psykologi

ISBN-13 9781912303670

Sprog Engelsk

Indbinding Hardback

Sider 96

Udgave

Længde 12mm

Bredde 208mm

Højde 137mm

Udg. Dato 15 jul 2017

Oplagsdato 15 jul 2017

Forlag Macat International Limited