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An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge

- Improving Decisions About Health, Wealth and Happiness
Af: Mark Egan Engelsk Paperback

An Analysis of Richard H. Thaler and Cass R. Sunstein's Nudge

- Improving Decisions About Health, Wealth and Happiness
Af: Mark Egan Engelsk Paperback
Tjek vores konkurrenters priser
When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
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When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
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Produktdetaljer
Sprog: Engelsk
Sider: 96
ISBN-13: 9781912128037
Indbinding: Paperback
Udgave:
ISBN-10: 1912128039
Kategori: Psykologi
Udg. Dato: 4 jul 2017
Længde: 6mm
Bredde: 139mm
Højde: 200mm
Forlag: Macat International Limited
Oplagsdato: 4 jul 2017
Forfatter(e): Mark Egan
Forfatter(e) Mark Egan

Kategori Psykologi

ISBN-13 9781912128037

Sprog Engelsk

Indbinding Paperback

Sider 96

Udgave

Længde 6mm

Bredde 139mm

Højde 200mm

Udg. Dato 4 jul 2017

Oplagsdato 4 jul 2017

Forlag Macat International Limited