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Marketing Plans in Action
- A step-by-step guide for libraries, archives and cultural organizations
Engelsk Paperback
Marketing Plans in Action
- A step-by-step guide for libraries, archives and cultural organizations
Engelsk Paperback

649 kr
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Om denne bog

You know you need to get the word out. But where do you start? How do you keep track of everything? Don’t work harder—work smarter. The key is to stay organized and focused through solid project management skills, and at the heart of it all lies an efficient workflow. Goodman’s invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips on such topics as:

  • efficiently reviewing and tracking task requests from colleagues around your organization;
  • keeping people informed through project management tools and formal reporting;
  • developing and sustaining a network of media contacts in the community who will publicize your events;
  • crafting a consistent brand identity across the organization through language, logo, and colors;
  • creating and maintaining a public calendar for content;
  • designing mobile-friendly email messages and web pages;
  • segmenting email campaigns for maximum impact and engagement;
  • collecting user information while respecting privacy;
  • employing simple surveys for quick and useful feedback; and
  • handling complaints with grace.

With the help of Goodman’s step-by-step advice, you’ll be able to establish and maintain marketing communication strategies and workflows no matter your organization’s size.

Product detaljer
Sprog:
Engelsk
Sider:
210
ISBN-13:
9781783304707
Indbinding:
Paperback
Udgave:
ISBN-10:
1783304707
Kategori:
Udg. Dato:
16 jan 2020
Længde:
17mm
Bredde:
229mm
Højde:
151mm
Forlag:
Facet Publishing
Oplagsdato:
16 jan 2020
Forfatter(e):
Kategori sammenhænge