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Developing Successful Sport Marketing Plans

Af: Mark S Nagel, Dr. David K Stotlar Engelsk Paperback

Developing Successful Sport Marketing Plans

Af: Mark S Nagel, Dr. David K Stotlar Engelsk Paperback
Tjek vores konkurrenters priser
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser
With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781940067346
Indbinding: Paperback
Udgave:
ISBN-10: 1940067340
Kategori: Salg og marketing
Udg. Dato: 23 okt 2019
Længde: 10mm
Bredde: 254mm
Højde: 178mm
Forlag: Fitness Information Technology, Inc, U.S.
Oplagsdato: 23 okt 2019
Forfatter(e) Mark S Nagel, Dr. David K Stotlar


Kategori Salg og marketing


ISBN-13 9781940067346


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 10mm


Bredde 254mm


Højde 178mm


Udg. Dato 23 okt 2019


Oplagsdato 23 okt 2019


Forlag Fitness Information Technology, Inc, U.S.

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