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Marketing In A Week
- Be A Successful Marketer In Seven Simple Steps
Engelsk Paperback
Marketing In A Week
- Be A Successful Marketer In Seven Simple Steps
Engelsk Paperback

161 kr
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Om denne bog
Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today''s business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers'' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion
Product detaljer
Sprog:
Engelsk
Sider:
128
ISBN-13:
9781473609587
Indbinding:
Paperback
Udgave:
ISBN-10:
1473609585
Kategori:
Udg. Dato:
10 mar 2016
Længde:
10mm
Bredde:
255mm
Højde:
149mm
Forlag:
John Murray Press
Oplagsdato:
10 mar 2016
Forfatter(e):
Kategori sammenhænge