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What You Need to Know About Marketing

Af: Simon Middleton Engelsk Paperback

What You Need to Know About Marketing

Af: Simon Middleton Engelsk Paperback
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers. Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers. Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution. Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9780857081506
Indbinding: Paperback
Udgave:
ISBN-10: 0857081500
Kategori: Salg og marketing
Udg. Dato: 12 apr 2011
Længde: 26mm
Bredde: 127mm
Højde: 197mm
Forlag: John Wiley and Sons Ltd
Oplagsdato: 12 apr 2011
Forfatter(e): Simon Middleton
Forfatter(e) Simon Middleton

Kategori Salg og marketing

ISBN-13 9780857081506

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 26mm

Bredde 127mm

Højde 197mm

Udg. Dato 12 apr 2011

Oplagsdato 12 apr 2011

Forlag John Wiley and Sons Ltd

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