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I'm Afraid Debbie From Marketing Has Left for the Day

- How to Use Behavioural Design to Create Change in the Real World
Af: Morten Münster Dansk Hæftet

I'm Afraid Debbie From Marketing Has Left for the Day

- How to Use Behavioural Design to Create Change in the Real World
Af: Morten Münster Dansk Hæftet
Tjek vores konkurrenters priser

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.
Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?

The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.


Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.
Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?

The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.


Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

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Se mere i:
Produktdetaljer
Sprog: Dansk
Sider: 304
ISBN-13: 9788702275834
Indbinding: Hæftet
Udgave: 1
ISBN-10: 8702275834
Kategori: Salg og marketing
Udg. Dato: 12 jun 2019
Længde: 20mm
Bredde: 200mm
Højde: 320mm
Forlag: Gyldendal Business
Oplagsdato: 10 jan 2025
Forfatter(e): Morten Münster
Forfatter(e) Morten Münster

Kategori Salg og marketing

ISBN-13 9788702275834

Sprog Dansk

Indbinding Hæftet

Sider 304

Udgave 1

Længde 20mm

Bredde 200mm

Højde 320mm

Udg. Dato 12 jun 2019

Oplagsdato 10 jan 2025

Forlag Gyldendal Business

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