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Purple Cow
- Transform Your Business by Being Remarkable
Engelsk Paperback
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Purple Cow
- Transform Your Business by Being Remarkable
Engelsk Paperback

126 kr
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Om denne bog

You''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

If you enjoyed reading this, check out Seth Godin''s business classic This is Marketing.







Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780141016405
Indbinding:
Paperback
Udgave:
ISBN-10:
014101640X
Udg. Dato:
27 jan 2005
Længde:
11mm
Bredde:
129mm
Højde:
196mm
Forlag:
Penguin Books Ltd
Oplagsdato:
27 jan 2005
Forfatter(e):
Products purchased together
Alternatives - PIE
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