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Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Engelsk Paperback
Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions
Engelsk Paperback

839 kr
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Om denne bog
Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780742504073
Indbinding:
Paperback
Udgave:
ISBN-10:
0742504077
Udg. Dato:
9 mar 2000
Længde:
19mm
Bredde:
153mm
Højde:
228mm
Forlag:
AltaMira Press
Oplagsdato:
9 mar 2000
Forfatter(e):
Kategori sammenhænge