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Consumer Research for Museum Marketers
- Audience Insights Money Can't Buy
Engelsk Hardback
Consumer Research for Museum Marketers
- Audience Insights Money Can't Buy
Engelsk Hardback

1.184 kr
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Om denne bog
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author''s approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.
Product detaljer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9780759118089
Indbinding:
Hardback
Udgave:
ISBN-10:
0759118086
Udg. Dato:
16 jan 2010
Længde:
16mm
Bredde:
157mm
Højde:
241mm
Forlag:
AltaMira Press
Oplagsdato:
16 jan 2010
Forfatter(e):
Kategori sammenhænge