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Museum Management and Marketing
Engelsk
Bogcover for Museum Management and Marketing af , 9780415396295
Specifikationer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780415396295
Indbinding:
Paperback
ISBN-10:
0415396298
Udg. Dato:
28 feb 2007
Størrelse i cm:
22,2 x 14,1 x 2,4
Oplagsdato:
28 feb 2007

Museum Management and Marketing

Engelsk
Paperback 2007
Format:

Bog beskrivelse

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum.

The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

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Specifikationer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780415396295
Indbinding:
Paperback
ISBN-10:
0415396298
Udg. Dato:
28 feb 2007
Størrelse i cm:
22,2 x 14,1 x 2,4
Oplagsdato:
28 feb 2007
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