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International Marketing
- A Global Perspective
Engelsk Paperback
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International Marketing
- A Global Perspective
Engelsk Paperback

1.220 kr
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Om denne bog
International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy. Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.
Product detaljer
Sprog:
Engelsk
Sider:
800
ISBN-13:
9781844801329
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1844801322
Kategori:
Udg. Dato:
10 mar 2006
Længde:
31mm
Bredde:
219mm
Højde:
274mm
Forlag:
Cengage Learning EMEA
Oplagsdato:
10 mar 2006
Kategori sammenhænge