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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Engelsk Paperback
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Engelsk Paperback

946 kr
Tilføj til kurv
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6 - 8 hverdage

Om denne bog

For courses in advertising.

A study of integrated marketing communications taught through real-life application.

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

 

Product detaljer
Sprog:
Engelsk
Sider:
472
ISBN-13:
9781292411217
Indbinding:
Paperback
Udgave:
9
ISBN-10:
129241121X
Kategori:
Udg. Dato:
4 aug 2021
Længde:
25mm
Bredde:
276mm
Højde:
217mm
Forlag:
Pearson Education Limited
Oplagsdato:
4 aug 2021
Forfatter(e):
Kategori sammenhænge