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Integrated Marketing Communication
- A balanced approach
Engelsk Paperback
Integrated Marketing Communication
- A balanced approach
Engelsk Paperback

840 kr
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23 - 25 hverdage

Om denne bog
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written by an Australasian author team with an international focus, the text takes a balanced theoretical approach that acknowledges both salience and persuasion (strong & weak) theories of advertising, recognising advertising as an activity that aims to change attitudes and reinforce behaviour. Supported by case studies, weblinks and revision questions to assist with student understanding and encourage critical reflection, Integrated Marketing Communication critically examines the major theories of marketing communication and provides students with examples of the practical implications of these theories.
Product detaljer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9780195596717
Indbinding:
Paperback
Udgave:
ISBN-10:
0195596714
Udg. Dato:
23 apr 2019
Længde:
17mm
Bredde:
204mm
Højde:
247mm
Forlag:
Oxford University Press Australia
Oplagsdato:
23 apr 2019
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