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How to Market Your School
- A Guide to Marketing, Communication, and Public Relations for School Administrators
Engelsk Hardback
How to Market Your School
- A Guide to Marketing, Communication, and Public Relations for School Administrators
Engelsk Hardback

1.267 kr
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Om denne bog
Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. How to Market Your School is a comprehensive guide that provides school administrators with tools to help them create, implement, and maintain a successful marketing program. Topics covered include developing a marketing strategy, marketing research, communications, media relations, building beneficial partnerships, public relations, and fund raising. Although written for public school administrators, the book is equally applicable to private and charter schools.
Product detaljer
Sprog:
Engelsk
Sider:
266
ISBN-13:
9781607097686
Indbinding:
Hardback
Udgave:
ISBN-10:
1607097680
Udg. Dato:
16 dec 2010
Længde:
22mm
Bredde:
162mm
Højde:
238mm
Forlag:
Bloomsbury Publishing Plc
Oplagsdato:
16 dec 2010
Forfatter(e):
Kategori sammenhænge