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Marketing Management for School Leaders
- The Theory and Practice for Effective Educational Practice
Engelsk Hardback
Marketing Management for School Leaders
- The Theory and Practice for Effective Educational Practice
Engelsk Hardback

744 kr
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Om denne bog
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.
Product detaljer
Sprog:
Engelsk
Sider:
158
ISBN-13:
9781475850079
Indbinding:
Hardback
Udgave:
ISBN-10:
1475850077
Udg. Dato:
12 jul 2019
Længde:
19mm
Bredde:
160mm
Højde:
231mm
Forlag:
Rowman & Littlefield
Oplagsdato:
12 jul 2019
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