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Fundamentals of Retailing and Shopper Marketing
Engelsk Paperback
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Fundamentals of Retailing and Shopper Marketing
Engelsk Paperback

809 kr
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Om denne bog

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.



Product detaljer
Sprog:
Engelsk
Sider:
360
ISBN-13:
9780273757399
Indbinding:
Paperback
Udgave:
ISBN-10:
0273757393
Kategori:
Udg. Dato:
15 nov 2012
Længde:
15mm
Bredde:
195mm
Højde:
264mm
Forlag:
Pearson Education Limited
Oplagsdato:
15 nov 2012
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