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Fundamentals of Retailing and Shopper Marketing

Fundamentals of Retailing and Shopper Marketing

Tjek vores konkurrenters priser

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Tjek vores konkurrenters priser
Normalpris
kr 726
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. 

The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice.

 

The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Produktdetaljer
Sprog: Engelsk
Sider: 360
ISBN-13: 9780273757399
Indbinding: Paperback
Udgave:
ISBN-10: 0273757393
Kategori: Salg og marketing
Udg. Dato: 15 nov 2012
Længde: 15mm
Bredde: 195mm
Højde: 264mm
Forlag: Pearson Education Limited
Oplagsdato: 15 nov 2012
Forfatter(e) Jesper Clement, Alf Bendixen, Thomas Rudolph, Jens Nordfalt, Odd Gisholt, Jan Hillesland, Truls Fjeldstad, Jan Niklas Meise


Kategori Salg og marketing


ISBN-13 9780273757399


Sprog Engelsk


Indbinding Paperback


Sider 360


Udgave


Længde 15mm


Bredde 195mm


Højde 264mm


Udg. Dato 15 nov 2012


Oplagsdato 15 nov 2012


Forlag Pearson Education Limited