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Destination Marketing
- An international perspective
Engelsk Paperback
Destination Marketing
- An international perspective
Engelsk Paperback

601 kr
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Om denne bog

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781138592254
Indbinding:
Paperback
Udgave:
ISBN-10:
1138592250
Kategori:
Udg. Dato:
25 apr 2018
Længde:
17mm
Bredde:
234mm
Højde:
155mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
25 apr 2018
Forfatter(e):
Kategori sammenhænge