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Customer Relationship Management
Engelsk Paperback
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Customer Relationship Management
Engelsk Paperback

947 kr
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Om denne bog

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle.

 

Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Product detaljer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780273774952
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0273774956
Udg. Dato:
24 sep 2013
Længde:
24mm
Bredde:
192mm
Højde:
243mm
Forlag:
Pearson Education Limited
Oplagsdato:
24 sep 2013
Forfatter(e):
Kategori sammenhænge