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Consumer Behavior
Engelsk Paperback
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Consumer Behavior
Engelsk Paperback

1.017 kr
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Om denne bog
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for undergraduates, graduate, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find: An easy-to-follow introduction to and overview of consumer behaviorThe consumer buying processA throughgoing focus on global, ethical, and social media issues relevant to consumer behaviorSupplementary materials for instructors, including PowerPoint slides and a Test Bank
Product detaljer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781119912415
Indbinding:
Paperback
Udgave:
ISBN-10:
1119912415
Udg. Dato:
19 feb 2024
Længde:
18mm
Bredde:
201mm
Højde:
252mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
19 feb 2024
Forfatter(e):
Kategori sammenhænge