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Celebrity Sells
Engelsk Paperback
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Celebrity Sells
Engelsk Paperback

339 kr
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Om denne bog
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
Product detaljer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9780470868508
Indbinding:
Paperback
Udgave:
ISBN-10:
0470868503
Kategori:
Udg. Dato:
26 mar 2004
Længde:
25mm
Bredde:
152mm
Højde:
227mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
26 mar 2004
Forfatter(e):
Kategori sammenhænge