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Breakthrough Branding
- How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Engelsk Paperback
Breakthrough Branding
- How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Engelsk Paperback

174 kr
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Om denne bog

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks.

From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the success of virtual retailers like Zappos - successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy.

Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition - all by utilizing the power of branding!

Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches novice start-ups to seasoned professionals how to leverage their assets to create a successful business.

Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781857885811
Indbinding:
Paperback
Udgave:
ISBN-10:
1857885813
Udg. Dato:
16 jun 2012
Længde:
21mm
Bredde:
163mm
Højde:
229mm
Forlag:
John Murray Press
Oplagsdato:
16 jun 2012
Forfatter(e):
Books from the same author
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