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Brand Tuned

- The new rules of branding, strategy and intellectual property
Af: Shireen Smith Engelsk Paperback

Brand Tuned

- The new rules of branding, strategy and intellectual property
Af: Shireen Smith Engelsk Paperback
Tjek vores konkurrenters priser

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?

A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:

•      define your brand to drive the business forward and help it stand out

•      know what brand promise will attract your ideal client

•      pick a name that will put you “front of mind”

•      ensure that the design elements you choose are distinctive and ‘ownable’

•      train your team to live the brand.

Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.

Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Tjek vores konkurrenters priser
Normalpris
kr 240
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything?

A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will:

•      define your brand to drive the business forward and help it stand out

•      know what brand promise will attract your ideal client

•      pick a name that will put you “front of mind”

•      ensure that the design elements you choose are distinctive and ‘ownable’

•      train your team to live the brand.

Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.

Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Produktdetaljer
Sprog: Engelsk
Sider: 254
ISBN-13: 9781788602693
Indbinding: Paperback
Udgave:
ISBN-10: 1788602692
Udg. Dato: 28 sep 2021
Længde: 22mm
Bredde: 232mm
Højde: 156mm
Forlag: Practical Inspiration Publishing
Oplagsdato: 28 sep 2021
Forfatter(e): Shireen Smith
Forfatter(e) Shireen Smith


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781788602693


Sprog Engelsk


Indbinding Paperback


Sider 254


Udgave


Længde 22mm


Bredde 232mm


Højde 156mm


Udg. Dato 28 sep 2021


Oplagsdato 28 sep 2021


Forlag Practical Inspiration Publishing