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Bottom of the Pyramid Marketing
- Making, Shaping and Developing BOP Markets
Engelsk Hardback
Bottom of the Pyramid Marketing
- Making, Shaping and Developing BOP Markets
Engelsk Hardback

970 kr
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Om denne bog
BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
Product detaljer
Sprog:
Engelsk
Sider:
240
ISBN-13:
9781787145566
Indbinding:
Hardback
Udgave:
ISBN-10:
1787145565
Udg. Dato:
3 dec 2018
Længde:
20mm
Bredde:
237mm
Højde:
159mm
Forlag:
Emerald Publishing Limited
Oplagsdato:
3 dec 2018
Forfatter(e):
Kategori sammenhænge