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Marketing Wisdom
Engelsk Paperback
Marketing Wisdom
Engelsk Paperback

573 kr
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23 - 25 hverdage

Om denne bog

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases.  This has served to enhance the content and put it in the readers'' current context. 

It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.


Product detaljer
Sprog:
Engelsk
Sider:
171
ISBN-13:
9789811342837
Indbinding:
Paperback
Udgave:
ISBN-10:
9811342830
Udg. Dato:
19 jan 2019
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Verlag, Singapore
Oplagsdato:
19 jan 2019
Forfatter(e):
Kategori sammenhænge