Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Baked In
- Creating Products and Businesses That Market Themselves
Engelsk Paperback
Se mere i:
Baked In
- Creating Products and Businesses That Market Themselves
Engelsk Paperback

155 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it''s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today''s marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.
Product detaljer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781932841572
Indbinding:
Paperback
Udgave:
ISBN-10:
1932841571
Kategori:
Udg. Dato:
13 jan 2011
Længde:
11mm
Bredde:
122mm
Højde:
184mm
Forlag:
Agate Publishing
Oplagsdato:
13 jan 2011
Forfatter(e):
Kategori sammenhænge