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For the Culture

- The Power Behind What We Buy, What We Do and Who We Want to Be
Af: Marcus Collins Engelsk Paperback

For the Culture

- The Power Behind What We Buy, What We Do and Who We Want to Be
Af: Marcus Collins Engelsk Paperback
Tjek vores konkurrenters priser

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

''Compelling and vivid'' – Robert Cialdini, author of Pre-Suasion

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

''Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture'' – Steve Huffman, co-founder and CEO, Reddit

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.

''Compelling and vivid'' – Robert Cialdini, author of Pre-Suasion

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.

With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.

Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.

''Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture'' – Steve Huffman, co-founder and CEO, Reddit

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781035020034
Indbinding: Paperback
Udgave:
ISBN-10: 1035020033
Kategori: Populærkultur
Udg. Dato: 5 sep 2024
Længde: 20mm
Bredde: 130mm
Højde: 198mm
Forlag: Pan Macmillan
Oplagsdato: 5 sep 2024
Forfatter(e): Marcus Collins
Forfatter(e) Marcus Collins

Kategori Populærkultur

ISBN-13 9781035020034

Sprog Engelsk

Indbinding Paperback

Sider 320

Udgave

Længde 20mm

Bredde 130mm

Højde 198mm

Udg. Dato 5 sep 2024

Oplagsdato 5 sep 2024

Forlag Pan Macmillan