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Attractive Thinking

- The five questions that drive successful brand strategy and how to answer them
Af: Chris Radford Engelsk Paperback

Attractive Thinking

- The five questions that drive successful brand strategy and how to answer them
Af: Chris Radford Engelsk Paperback
Tjek vores konkurrenters priser

Forget everything you’ve been told aboutmaximizing Lifetime Customer Value. 

To take your business to the next level, you need a brand strategythat’s focused on attracting new customers, not exploiting existing ones.

 In this transparent digital age, smartbusiness leaders know that profitable growth comes from helping customers,not exploiting them. Attractive Thinkingsets out a ground-breaking methodology, developed during 30 years’ experiencetransforming brands for Pepsi, Mars, Miracle Gro and many high-end servicebusinesses, to achieve exactly that.

 Discover the five key questions you mustanswer to create a better brand strategy and the tools to deliver it: clarityon what matters to customers; products and services that customers love;marketing that attracts them; and a team that is committed to delivering it.

 AttractiveThinking isa practical handbook for CEOs, managing directors and marketers who want tomake the big-brand techniques work for them.

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Tjek vores konkurrenters priser

Forget everything you’ve been told aboutmaximizing Lifetime Customer Value. 

To take your business to the next level, you need a brand strategythat’s focused on attracting new customers, not exploiting existing ones.

 In this transparent digital age, smartbusiness leaders know that profitable growth comes from helping customers,not exploiting them. Attractive Thinkingsets out a ground-breaking methodology, developed during 30 years’ experiencetransforming brands for Pepsi, Mars, Miracle Gro and many high-end servicebusinesses, to achieve exactly that.

 Discover the five key questions you mustanswer to create a better brand strategy and the tools to deliver it: clarityon what matters to customers; products and services that customers love;marketing that attracts them; and a team that is committed to delivering it.

 AttractiveThinking isa practical handbook for CEOs, managing directors and marketers who want tomake the big-brand techniques work for them.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 280
ISBN-13: 9781788601030
Indbinding: Paperback
Udgave:
ISBN-10: 1788601033
Kategori: Forretningsstrategier
Udg. Dato: 1 nov 2019
Længde: 22mm
Bredde: 138mm
Højde: 216mm
Forlag: Practical Inspiration Publishing
Oplagsdato: 1 nov 2019
Forfatter(e): Chris Radford
Forfatter(e) Chris Radford

Kategori Forretningsstrategier

ISBN-13 9781788601030

Sprog Engelsk

Indbinding Paperback

Sider 280

Udgave

Længde 22mm

Bredde 138mm

Højde 216mm

Udg. Dato 1 nov 2019

Oplagsdato 1 nov 2019

Forlag Practical Inspiration Publishing

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