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An Advertiser's Guide to Better Radio Advertising
- Tune In to the Power of the Brand Conversation Medium
Engelsk Hardback
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An Advertiser's Guide to Better Radio Advertising
- Tune In to the Power of the Brand Conversation Medium
Engelsk Hardback

460 kr
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Om denne bog
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
Product detaljer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780470012925
Indbinding:
Hardback
Udgave:
ISBN-10:
0470012927
Kategori:
Udg. Dato:
22 apr 2005
Længde:
22mm
Bredde:
234mm
Højde:
158mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
22 apr 2005
Forfatter(e):
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