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An Advertiser's Guide to Better Radio Advertising

- Tune In to the Power of the Brand Conversation Medium
Af: Andrew Ingram, Mark Barber Engelsk Hardback

An Advertiser's Guide to Better Radio Advertising

- Tune In to the Power of the Brand Conversation Medium
Af: Andrew Ingram, Mark Barber Engelsk Hardback
Tjek vores konkurrenters priser
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 168
ISBN-13: 9780470012925
Indbinding: Hardback
Udgave:
ISBN-10: 0470012927
Kategori: Reklame
Udg. Dato: 22 apr 2005
Længde: 22mm
Bredde: 234mm
Højde: 158mm
Forlag: John Wiley & Sons Inc
Oplagsdato: 22 apr 2005
Forfatter(e): Andrew Ingram, Mark Barber
Forfatter(e) Andrew Ingram, Mark Barber


Kategori Reklame


ISBN-13 9780470012925


Sprog Engelsk


Indbinding Hardback


Sider 168


Udgave


Længde 22mm


Bredde 234mm


Højde 158mm


Udg. Dato 22 apr 2005


Oplagsdato 22 apr 2005


Forlag John Wiley & Sons Inc