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Advanced Sales Management Handbook and Cases
- Analytical, Applied, and Relevant
Af: Linda Orr
Engelsk Paperback
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Advanced Sales Management Handbook and Cases
- Analytical, Applied, and Relevant
Af: Linda Orr
Engelsk Paperback

964 kr
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Om denne bog

Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could be used alone in an advanced sales management or marketing analytics course in which the students already have the base theoretical knowledge.

The various cases, role plays, and experiential exercises in this book will follow the same topical structure of other sales management texts so that any sales management instructor can readily adopt this supplemental book. For many of the cases, actual data has been given so that students are required to use and understand analytical software.

Product detaljer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9780415886529
Indbinding:
Paperback
Udgave:
ISBN-10:
041588652X
Kategori:
Udg. Dato:
9 aug 2011
Længde:
11mm
Bredde:
179mm
Højde:
252mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
9 aug 2011
Forfatter(e):
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