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A Designer's Research Manual, 2nd edition, Updated and Expanded

- Succeed in design by knowing your clients and understanding what they really need
Af: Ken Visocky O'Grady, Jenn Visocky O'Grady Engelsk Paperback

A Designer's Research Manual, 2nd edition, Updated and Expanded

- Succeed in design by knowing your clients and understanding what they really need
Af: Ken Visocky O'Grady, Jenn Visocky O'Grady Engelsk Paperback
Tjek vores konkurrenters priser

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
 
A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

  • Over 25 proven research strategies and tactics
  • Added content about planning research, analyzing results, and integrating research into the design process
  • Suggestions for scaling research for any project, timeline, or budget
  • All new in-depth case studies from industry leaders, outlining strategy and impact
  • Updated images, illustrations, and visualizations
  • Quick Tips for rapid integration of research concepts into your practice
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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
 
A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:

  • Over 25 proven research strategies and tactics
  • Added content about planning research, analyzing results, and integrating research into the design process
  • Suggestions for scaling research for any project, timeline, or budget
  • All new in-depth case studies from industry leaders, outlining strategy and impact
  • Updated images, illustrations, and visualizations
  • Quick Tips for rapid integration of research concepts into your practice
Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781631592621
Indbinding: Paperback
Udgave:
ISBN-10: 1631592629
Kategori: Grafisk design
Udg. Dato: 6 jul 2017
Længde: 14mm
Bredde: 245mm
Højde: 171mm
Forlag: Quarto Publishing Group USA Inc
Oplagsdato: 6 jul 2017
Forfatter(e): Ken Visocky O'Grady, Jenn Visocky O'Grady
Forfatter(e) Ken Visocky O'Grady, Jenn Visocky O'Grady

Kategori Grafisk design

ISBN-13 9781631592621

Sprog Engelsk

Indbinding Paperback

Sider 208

Udgave

Længde 14mm

Bredde 245mm

Højde 171mm

Udg. Dato 6 jul 2017

Oplagsdato 6 jul 2017

Forlag Quarto Publishing Group USA Inc