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What Makes Your Brain Happy and Why You Should Do the Opposite

Af: David Disalvo Engelsk Paperback

What Makes Your Brain Happy and Why You Should Do the Opposite

Af: David Disalvo Engelsk Paperback
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains'' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains'' foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 309
ISBN-13: 9781616144838
Indbinding: Paperback
Udgave:
ISBN-10: 1616144831
Kategori: Psykologi
Udg. Dato: 22 nov 2011
Længde: 23mm
Bredde: 224mm
Højde: 155mm
Forlag: Prometheus Books
Oplagsdato: 22 nov 2011
Forfatter(e): David Disalvo
Forfatter(e) David Disalvo


Kategori Psykologi


ISBN-13 9781616144838


Sprog Engelsk


Indbinding Paperback


Sider 309


Udgave


Længde 23mm


Bredde 224mm


Højde 155mm


Udg. Dato 22 nov 2011


Oplagsdato 22 nov 2011


Forlag Prometheus Books