Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Vivendi
- A Key Player in Global Entertainment and Media
Engelsk Paperback
Vivendi
- A Key Player in Global Entertainment and Media
Engelsk Paperback

280 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

This book identifies and analyses the main socio-economic trends that characterize Vivendi, the French mass media conglomerate, and explores how they have oriented its development and evolution.

Philippe Bouquillion explores the industrial, financial, globalization and public policy issues in the various sectors in which Vivendi is involved, paying particular attention to recorded music, pay television, publishing, video games, advertising and telecommunications. He examines Vivendi’s role as a key global player in the entertainment and cultural industries as a result of its established position as world number one in recorded music via Universal Music Group. He also highlights Vivendi’s involvement in various national markets, including their notable strategies in African markets and their significance in the telecommunications and television markets in Italy.

This book will be of interest to students, scholars and researchers of global media, media and cultural industries, and political economy.

Product detaljer
Sprog:
Engelsk
Sider:
116
ISBN-13:
9780367557836
Indbinding:
Paperback
Udgave:
ISBN-10:
0367557835
Kategori:
Udg. Dato:
31 maj 2023
Længde:
10mm
Bredde:
216mm
Højde:
139mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
31 maj 2023
Forfatter(e):
Kategori sammenhænge