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The Measurement of Media Reputation
Engelsk Hardback
The Measurement of Media Reputation
Engelsk Hardback

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The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
Product detaljer
Sprog:
Engelsk
Sider:
162
ISBN-13:
9781498572996
Indbinding:
Hardback
Udgave:
ISBN-10:
1498572995
Kategori:
Udg. Dato:
25 jul 2019
Længde:
12mm
Bredde:
152mm
Højde:
228mm
Forlag:
Lexington Books
Oplagsdato:
25 jul 2019
Forfatter(e):
Books from the same author
Kategori sammenhænge